Monday, November 23, 2009
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Perodua Alza MPV goes on sale Tuesday
By LESTER KONG
KUALA LUMPUR: The newly launched 1.5litre Perodua Alza MPV goes on sale Tuesday.
The prices range between RM56,000 to RM64,000 per unit for the standard model and between RM67,000 and RM70,000 for the advanced version.
Alza, which means “to rise” in Spanish, rose to the occasion when it was launched with the tagline “Versatile As You” at a ceremony that saw about 900 industry players, Perodua staff, local and foreign journalists and car enthusiasts.
It has already seen 3,500 bookings in ten days.
It was learnt that waiting periods for delivery to buyers of the Alza could be as short as ten days or within three months.
The 1.5-litre engine Alza comes in six variants - two standards and two premiums with either 4-speed automatic or 5-speed manual transmissions.
Two more advanced versions will go on sale from March next year with complete bodykit, GPS with reverse camera, tinted windows and leather seats.
The seven-seater comes standard with projector headlamps, LED taillights, centre-mounted meter panels and a second row seat with a 150mm sliding room on rails.
Its audio system accommodates CD, MP3 and WMA formats with a USB portand Bluetooth connectivity thrown in for the premium versions.
The premium versions also feature for the first time in Peroduavehicles switches for the audio system such as volume control andradio channel dial.
The meter panel’s multi-info display also shows average fuel consumption and maximum travelling range at the current fuel level.
Aimed at young families and single urban males and females, the Alza also debuted with a new colour, Classy Purple along with Ebony Black, Ivory White, Pearl White, Medallion Grey, and Glittering Silver.
Perodua managing director Datuk Hafiz Syed Abu Bakar said the best selling national car maker targeted to sell between 3,500 and 4,000 units of the new MPV monthly.
He added that the Alza was all about giving passengers the space they needed with the handling that feels like one is driving a car.
“It’s all about how you use space. All about being versatile and stylish and keeping it affordable to own and maintain.
“With the introduction of the Alza, Perodua aims to maintain its pole position in 2010 in terms of sales with a target of 176,000, the highest ever for Perodua,” he told reporters before the launch.
It was launched by Deputy Prime Minister Tan Sri Muhyiddin Yassin at the Kuala Lumpur Convention Centre Monday.
Regarded as the “most Malaysian” Perodua to date, Perodua chairman TanSri Asmat Kamaludin said the MPV was developed with nearly 90 percent locally made components.
It was developed over two years by Perodua with about RM300mil in investment.
The bestselling MyVi was developed with RM280mil in 2005 and RM240mil for the Viva launched in 2007.
“The Alza represents the maturity of Malaysian automotive vendors in producing high end parts.
“Overall, we have 100 vendors on the Alza project, of which 94 are local companies,” Asmat said.